Leverage your Facebook account to increase your Live Broadcast’s viewership. It is easy to post & share directly through your Facebook Timeline. Encourage your audience to post your Live Stream to their Facebook Timeline as well. An effective way to SPREAD THE WORD!
Also see this link about providing easy access to all of your media, live or on-demand, for your Facebook followers. It will show you how to create a custom tab/button within Facebook, and embed your Media Center / Player directly into this location..